A series of articles by marketing expert, David Frey. He lays out commons mistakes made by small businesses, as well as other articles that detail insights into the business world. In general practice, most of this still applies to martial arts school owners or can be simply adapted slightly to work best for us.

Marketing Mistakes

• Marketing Mistake 1: Your Seven-Step, One-Day Marketing Plan
• Marketing Mistake 2: Differentiate or Die: Your Unique Selling Proposition
• Marketing Mistake 3: How to Make it Rain Referrals
• Marketing Mistake 4: Tapping Your Most Valuable Asset...Your Current Customers!
• Marketing Mistake 5: Make Money with Other People's Customers
• Marketing Mistake 6: What Business Are You In?

• The Big Ad Mistake
• Bumps, Up-Sells, Cross-Sells, and Down-Sells
• Getting a Marketing Plan
• Making Yellow Page Advertising Work for Your Small Business
• Internet Marketing for Local Small Businesses
• 20 Promotions to Jumpstart Your Small Business
• 13 Elements of a Winning Small Business Advertisement
• Do You Really Know Your Customer…Using Consumer Research to Create Successful Small Business Marketing Strategies
• 12-Step Foolproof Sales Letter Template
• Community-Based Street Marketing for Small Businesses
• How Free Giveaways Can Boost Your Small Business Revenues
• Membership Marketing: Turning Occasional Buyers Into Loyal Customers
• Telephone Success Strategies for Small Businesses
• Using Testimonials In Your Marketing Message to Break Down Fear and Skepticism
• Secrets of Television Advertising for Small Businesses
• Education-Based Marketing: How to Make Business Come to You
• 6 Proven Methods for Getting a Flood of Referrals Without Asking
• Marketing to People Who Influence Your Market
• Promoting Yourself Using the Story Format Case Study Method
• The Five Step Formula to Getting Prospects to Call You
• Finding Your Perfect Prospect -- A Case Study
• Door to Door Marketing Secrets
• A Common Misconception About Referrals
• A Unique Way to Get Publicity
• How to Double Your Conversion Rate
• Unique and Unusual Signs
• Stop Begging For Referrals
• Stealing Customers from Your Competitors
• Innovative Promotions to Build Your Business

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MEET DAVID FREY
You'll find my background at:
http://www.marketingbestpractices.com/DavidFrey.htm

Questions? Comments? Ideas? Opinions?
Email: David@MarketingBestPractices.com
Phone: 281-993-5657
Address:
2507 W. Bay Area Blvd. Suite 1534
Webster, Texas 77598

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